Forget to put your Mother’s Day card in the mail? No problem. The Hallmark Channel is giving Facebook users the opportunity to create special 60-second multimedia testimonials about their Moms that are then posted on the “Meet My Mom” tab on its Facebook page. This is a chance to not only tell your Mom just how great she is, but tell the entire social media world!
And the best part…It’s Free!
The Mother’s Day promotion was kicked off on April 19 as a way for families who are far apart to connect with one another. Since then more than 500 people have uploaded photos, video and audio to pay tribute to their Moms.
The good people at Hallmark even partnered with the USO to reach out to actual overseas soldiers to use this platform as a way to wish their Mom’s a Happy Mother’s Day, on a day that they probably miss each other the most.
See some of their videos here:
This was a really smart promotion by the Hallmark Channel–I love when social media brings about warm fuzzies, and isn’t just blatant commercialism to promote a brand. Although, this effort certainly makes sense for the brand as well.
Reports say that the site has received more than 5,000 new fans since the start of this promotion. Even more remarkable, the Hallmark channel is up to 67,000 fans. Just six months ago they only had 250. This upswing can be attributed to Hallmark Channel’s utilization of its new marketing company Buzztone, who was hired to increase its outreach and social media platforms.
The effort is tied to the May 8 premiere of “Meet My Mom” on the Hallmark Channel, an original movie focusing on an overseas soldier who builds a relationship with the mother of a boy with whom he has become a pen pal.
The movie looks just corny enough that I think I am going to love it!
I think this is really sweet. On Mother’s Day, I was checking my Facebook page and read tons and tons of status updates all dedicated to mom’s! I couldn’t imagine being away from my mom on Mother’s Day, so this was a really great idea for those who don’t have a choice, especially soldiers. I didn’t get a chance to watch “Meet My Mom,” but I’m sure it was a tear jerker. This was great! Thanks for sharing!
-Whitney
Lisa,
Nice post. I saw an article recently that talked consumers turning online or to social media for Mother’s Day. I think this was a great promotion for Hallmark. The company is already the premier place to purchase cards so why not become the company consumers turn to for online Mother’s Day greetings.
Danielle